Made to Chill
Our Shower Beer
spot even got
some unsolicited
air time from
Stephen Colbert.
While working as an ECD at Leo Burnett, we won the Coors Light pitch
by doing the unthinkable: Telling the client that their beer isn't a great beer.
But in certain situations, it's the perfect beer. That truth led to four
really fun spots and a brand platform that is still going.
Agency: Leo Burnett
Spot Credits: Juliette Fennel & Ricky Johannet (CWs), Jordan Sparrow and
Robert McDowell (ADs).