Look Inside.
How do you sell a product that lives inside other products? You make the case that what's true of people is also true of devices: It's what's inside that counts. "Look Inside" was a global platform that was adopted by every market around the globe, And Project Daniel went on to win the Titanium Lion.
Agency: Venables Bell & Partners
Credits: Ezra Paulekas (AD), Rob Calabro (CW), Mike Tuton (CW),
Eric Boyd (ACD), Stephen Lum (AD), Liz Cartwright (CW),
Tom Scharpf (CD).
INTEL: JACK ANDRAKA
INTEL: ALL WORK, ALL PLAY
INTEL: ERIK WEIHENMAYER
INTEL: PROJECT DANIEL
To build on the "Look Inside" platform, we created a film that documented the rise of
e-sports. Working with renowned documentary filmmaker Patrick Creadon, we created
"All Work, All Play". The film debuted at Tribeca Film Festival.
CREDITS: Liz Cartwright (CW), Stephen Lum (AD), Tom Scharpf (CD).