We created a film
that told the story
of one woman's journey
across the 25,915 days
of her life. It was an effort
to help us all 'Honor
the body we've been given.'
We invited users
to calculate how many
days they have left
in their own lives.
REEBOK: 25,915 Days
We also made a film with Ronda Rousey about embracing imperfection.
In 2015, Ronda Rousey was 12-0 in
UFC fights, but lost in a shocking upset.
"More Than Tape" was created to let fans
participate in her comeback. Fans could
submit messages of support which
were later printed on her boxing tape
that she wore and trained in.
Users would
opt in to have
our Brofiles
computer analyze
their Facebook feed
in order to identify
their manliness
deficiencies.
SLIM JIM: Brofiles
REEBOK: More Than Tape
REEBOK: Nano Hall of Fame
REEBOK: Be More Human Experience
The Reebok Nano
is the "Air Jordan"
of CrossFit shoes.
So we created a space
to honor the shoes
of the great athletes
who wore them
into the ground.
For Reebok's
Be More Human
campaign, we
created a digital
test to help
measure people's
humanity.
A small sampling of the social and digital work I have been a part of.